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Telemarketing: “venda” de boa imagem da empresa esconde violações trabalhistas

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Com a obrigação de cumprir metas e sempre demonstrar atenção e simpatia, os operadores sofrem com a grande pressão no ambiente de trabalho e a falta de regulamentação da profissão.

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(1’50” / 432 Kb) - Em todo o país, os operadores de telemarketing somam mais de 1,4 milhão de trabalhadores. Esses profissionais possuem a tarefa de representar a empresa na relação via telefone com o cliente, e desenvolvem atividades como venda de produtos e serviços, comunicação de promoções, resoluções de problemas e esclarecimentos de dúvidas.

Com a obrigação de cumprir metas e sempre demonstrar atenção e simpatia, os operadores sofrem com a grande pressão no ambiente de trabalho e a falta de regulamentação da profissão.

O diretor do Sindicato dos Trabalhadores em Telecomunicações de Minas Gerais (Sinttel-MG), Alexandro Luiz dos Santos, afirma que as empresas impõem responsabilidades sem dar o treinamento necessário.

“São pessoas mais jovens, de 18 a 25 anos, que não são treinadas na maioria das vezes, e são jogadas lá para serem porta voz da empresa.”

A profissão de telemarketing não é regulamentada, mas a Secretaria de Inspeção do Trabalho estabelece parâmetros mínimos para o exercício da atividade. Entre eles, jornada de trabalho de 36 horas semanais, pausas de descanso e intervalos para repouso e alimentação.

Além disso, é proibida a utilização de métodos que causem assédio moral, medo ou constrangimento. No entanto, Santos alerta que a maioria das empresas violam essa recomendação.

“Nós já tivemos caso de supervisores jogarem água na cabeça de mulheres que fizeram prancha, [os trabalhadores] terem que se alimentar no chão porque não tem nem lugar para se alimentar, pessoas que pegaram infecção de urina porque foram proibidas de ir ao banheiro”.

Desde 2007 tramita no Congresso Nacional um Projeto de Lei que dispõe sobre as condições e a duração do trabalho em telemarketing.

De São Paulo, da Radioagência NP, Daniele Silveira.



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